Toast Represents
Toast Represents is an exclusive agency that focuses on representing talent and creatives within the food industry.
We were approached by Harriett at Toast and asked if we could help develop an identity for the new business. Being a service that represented many different creatives with different styles, it was important to develop a brand that didn’t feel overly stylised in one particular way, but also had a clear image of it’s own, beyond the people it represented.
Our ideas led us to a logo mark that used custom typography which incorporated a hidden logo mark. The idea of the camera lens, and the plate of food created the twin circle symbol – seen in the T and the O. This created a mark that could be used alone as a distinctive and recognisable brandmark.
Upon the success of the logo, we have now been commissioned to create a new website for the brand, used as a digital touchpoint for producers and directors to find the right talent for their shoot, which we hope to launch in 2024.
Project
Toast Represents
Services Delivered
Brand & Identity
Web Design
★★★★★
“Will’s ideas amazed me from the get go. Having never branded a business before he took the initiative and came up with concepts I could never have imagined. I’m so pleased with how the identity has come together and am really excited to start work on the website. If you are a business owen who wants to feel confident in the way you are presented, speak to Will, you won’t regret it!”
Harriett Wrate
Want to see more?
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