Branding,eCommerce,Print Design,Web Design for

The Greek Olive Company

Branding, Packaging Design & Web Design

The Greek Olive Company was a project that I worked on with my previous employer, Herring Bone Design.

I worked on the project during my time there, before I left to start Eat It Up Design. The project has been included as it was my first experience of developing a whole brand, – starting with the logo design, then moving onto the packaging, and then finally the eCommerce website design & build. I learnt a huge range of skills during the project and is one where I was really pleased with the outcome.

The identity needed to be modern and forward thinking, but retain a simplicity and clarity when seen on the packaging. This was a pivotal time for the business, as it was the first step from moving from being a small operation selling at local markets, to being a larger scale operation, selling both online and with major retailers.

We developed a logo mark that would work effectively ¬†against different block colours, which were in turn used to represent the different flavours and varieties. This way the products would all sit together as a family on the shelf, but each have its own vibrant and punchy colours to set it apart from it’s siblings. The product itself has been really received and I still smile when I go into a shop and see them on the shelf.

greekolives.co.uk